A powerful new marketing tool from Google — Insights for Search — takes the guesswork out of determining what people are searching for. It lets you compare search volume patterns across specific regions, categories, and time frames.
You can quickly and easily see in graphs, timelines and hot spots on maps what searches people make, and when and where they do it. Then you have the knowledge to adjust your website and keywords to attract the searches that get the best results for your business.
We say: awesome technology, easy-to-use, powerful results.
Insights will show you:
- which advertising messages people prefer
- when seasonality works in your favour (for example, a ski equipment business may want to find out when people search for ski-related terms most often)
- what search terms competitors have success with and so how to differentiate from them
- which parts of the world particular search terms are more popular in
- which search terms are becoming more popular.
Google has plenty of clear instructions and examples on how to get the most out of the tool.
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