web page make-over!

Expert and real-world advice here on how to make a landing page really work on your website.

The experts at the Copyblogger site take a sales web page of a struggling small business and give specific advice on how to improve it and attract purchases from it.

Tips on everything from the text and images on the page to shopping cart placement and getting the right emotional hook. You’ll learn a lot from these guys.

nose-hair trimmer takes on the world!

We get excited when we hear of Kiwi businesses doing well online and using the interweb to take a product to the world.

After a bit of noseying around online recently, we came across a couple based in Taupo taking their Groom Mate Platinum XL nasal-hair trimmer global!

Selling millions of their product through Amazon, as well as from their website. Last year it was Amazon’s biggest selling personal care item.

And who would have thought – their customers seem to love talking online about the product.  Something as mundane as a nasal-hair trimmer is getting several hundred online comments from enthusiastic owners: Best nose job I’ve ever had, says a well-trimmed bloke from New Orleans.

Don’t turn your nose up at it: it’s a product any hairy bloke would want; and the power and reach of online marketing is making it a winner.

The National Business Review profiles the company behind the trimmer.

i wouldn’t bet the house on it

A bit of a lesson here, I guess, that not all innovative, genuine and smart ideas for online business will meet the ‘is-it-legal’ test:  take a look at the the idea and the the legal opinion.

65 bite-sized web-marketing tips

Here’s 65 web marketing tips (thanks Futurebuzz) to think about, but before you read ‘em … read this piece about the critical importance of patience online!