video killed the radio star

20 January, 2009

The growth of online video is huge and New Zealand is starting to see its own online video stars appear. Their success gives good pointers to the way online video should work in a social media setting.

Find out more here about how people have made their mark on YouTube and see if there any tips you can use to boost your social media presence.


online video marketing ideas

15 January, 2009

Just continuing the video marketing thing again: here’s an amusingly good post highlighting different types of marketing videos. (Yes, they are from big corporate campaigns but they’re good to watch and full of usable marketing patterns and ideas.)

And here are six methods for using video in your marketing.

Here’s some projections for growth in United States online video advertising and some projections for shrinkage in TV advertising.


online marketers favour video in 2009

14 January, 2009

Video will be one of the most prominent online marketing tools this year, says a new survey.

The United States survey did come from PermissionTV, an online video company! (… and they did, for some reason, leave email off their survey), but we agree that video is becoming more and more prevalent as a marketing tool online, and we like the fact that you do not have to use expensive production values to make an effective online video.

Find out more about the survey here and find out about trends in online video marketing here.


how to effectively market online using video

15 December, 2008

Here’s a knowledgeable article about how to effectively use video on your website to market your products and services.