Two new developments in online search and advertising could mean big changes in the way people find your business online:
- Google is introducing technology that tracks people’s use of their favourite websites to understand their individual tastes and then package ads falling under the same areas of interest.
- And, a new search engine – WolframAlpha, that goes live in May – can reportedly, understand written questions and then compute the answer to it, as opposed to current search engines that simply look for text that matches the text in your search request.
Posted by adweb2 