Following on from our post last month about the effectiveness of giving away stuff online, here’s a piece about the benefits Microsoft is reaping from giving away copies of its latest operating system Windows 7, one year in advance of its official release.
Microsoft’s current operation system Vista has had screeds of negative press and relatively poor sales. As a result, Microsoft has pushed forward the release of Windows 7 and made it publicly available so that people can play with it and give feedback on its performance.
The move has met with widespread public acclaim and has also pulled Microsoft into the 21st century as far as online business models go.
Posted by adweb2 
