it’s not about the products, it’s about the lifestyle

Some good blog thoughts here on building successful online communities (read the comments, too).  A focused community theme and a passion for it from community members  seem to be key take-outs of the discussions:

Would you join a toothpaste community?

How to “bring the unique”.

This entry was posted on Monday, December 22nd, 2008 at 9:32 am and is filed under Social media marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “it’s not about the products, it’s about the lifestyle”

  1. Aaron Strout Says:
    23 December, 2008 at 4:10 am

    Thanks for the shout out. It’s always nice to kick off a topic that garners interest from a bunch of smart people!

    Best – Aaron

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